Every founder remembers the moments that define their journey. For me, one of those defining moments happened under the bright lights of the Sevan Startup Summit in Armenia.
A year ago, we stood on that international stage with our project, then named “1stApp.” Our mission was bold: to revolutionize agriculture by empowering farmers with technology that could turn their sustainable efforts into profit. We presented our solution—a platform using blockchain to create a transparent marketplace and, crucially, a system to generate carbon credits for farmers.
We were pitching to a room full of seasoned investors, mentors, and innovators from around the world. It was the ultimate test: would our vision, born from the fields of Thailand, resonate on a global scale?
The answer came when they announced the winners. We were awarded 3rd place.
That prize was more than just recognition; it was profound validation. It was a clear signal from the global startup community that we were tackling a universal problem with a viable, impactful solution. It affirmed that our belief in monetizing sustainability wasn’t just a niche idea, but a powerful economic model for the future of food.
That validation became our fuel.
Today, the project known as “1stApp” has matured into our two flagship platforms, Kasetprompt and Rice Here, under our company, Digital Era Group. We’ve channeled the momentum from that win into tangible growth, securing a vital partnership with Thailand’s Ministry of Agriculture and onboarding over 10,000 farmers who believe in our vision.
The name has evolved, but the award-winning mission remains the core of everything we do. As we now prepare for global events like Northstar Dubai, we carry that moment of validation with us. We aren’t just presenting a concept anymore; we are presenting a proven, prize-winning model that has already earned its place on the world stage and is ready to create a global impact.
Our journey is a testament to the power of a single idea, validated by experts, and now ready to change the world.